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Associate Director of Communications
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Associate Director of Communications
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Job Description:
Manage key editorial, mission-driven projects within the communications department to expand Attendance Works’ reach
Lead production of tools, resources, reports, handouts, toolkits, and other materials
Establish production workflows, schedules, quality standards, and brand consistency
Manage relationships and workflows with outside vendors, including scoping, budgeting, and quality review
Maintain production tracking systems and communications support request processes
Design and implement strategies to expand engagement across social media platforms
Set social media goals and assess initiative effectiveness using analytics
Drive traffic to the Attendance Works website, tools, webinars, and resources
Develop social media and email promotional campaigns for products and technical assistance offerings
Maintain a content calendar and adapt organizational content for social and email channels
Lead production of Attendance Awareness Campaign materials and support the campaign microsite
Recruit new campaign partners and increase engagement among existing partners
Provide writing, design production, and promotion support for the campaign and webinar series
Manage relationships with campaign sponsors and deliver sponsor benefits
Support writing and editing of blog posts, promotional collateral, stories, press releases, op-eds, magazine articles, toolkit content, annual reports, and fundraising materials
Determine project details for communications and design contractors and monitor contract budgets
Facilitate meetings with designers and staff requesting design and production work
Track and report on Attendance Awareness Campaign and social media performance
Translate analytics into recommendations
Perform other responsibilities as assigned
Requirements:
Ten years+ professional print and digital production and project management background
Excellent and engaging writing, editing and communication skills
Strong project management and cross-team collaboration skills
Ability to translate complex education and policy content for general audiences
Strong content creation skills, including writing for social media, email campaigns, and short-form promotional content
Knowledge of building engagement and following across LinkedIn, Facebook, Instagram, X/Twitter, and Bluesky
Evidence of successful positive response rate for communications outreach
Familiarity with social media management and analytics tools such as Hootsuite
Experience with email platforms such as Constant Contact and integrating email/social campaigns
Computer fluency in Google Suite, Word, Excel, and Adobe Suite
Strong attention to detail and quality control
Experience managing complex production workflows and competing priorities
Data-informed approach to strategy, including setting performance indicators and analyzing performance
Passion for issues affecting underserved, diverse children and youth, preschool to grade 12
Ability to speak and write in Spanish is desirable
Ten years of progressively responsible experience in Communications, Publishing, Journalism, or related fields
B.A. or M.A. in English, Journalism, Publishing, Communications, or a related field preferred
Experience working in the nonprofit sector preferred
Experience leading multi-channel campaign communications
Demonstrated success overseeing design and production of reports, handouts, tools, and resources for diverse education audiences
Experience building robust social media platforms and overseeing social media campaigns
Experience managing multiple projects, timelines, authors, and team members across departments
Proven experience strategizing to meet measurable goals
Experience partnering with national nonprofit organizations and advancing education initiatives at statewide and district levels preferred
